The branding quiz

• What do we need to create your visual identity?

  Your graphic charter.Your brand strategy.Your positioning.Your brand guidelines.

• What are the steps at the root of good branding?

  A brand strategy.Marketing campaigns.A brand platform.A brand identity.

• The term “brand image” means the same thing as the term “visual identity”.

  True.False.

• What is the purpose of your brand platform?

  To define the rules for using your logo.To give a single definition of your brand.Share the short, medium and long term definition of the brand.Define the rules of your graphic charter.

• A brand strategy is a precise list of actions to take.

  True.False.

• The main issue of branding is...

  to generate more revenue for your company.to give confidence in your brand.to generate more sales.

• Branding is about getting attention. Marketing allows you to keep it.

  True.False.