New release: Unlock Your Brand®. Free 127 slides PDF courses.
Updated on March 17, 2023.
Why is branding such an opaque world?
In an era where its usefulness is no longer in question, only some people can define in the right words what quality branding is.
The time to shake up the status quo is finally here!
At Mental Breakdown, we have decided to help people better understand how to build a solid brand image.
This guide aims to help you discover the methodology and the different steps involved in creating (or re-creating) a brand.
The essential steps are presented in this guide, which we advise you to read in order.
We will focus on the main steps that contribute to building a quality brand image:
Brand strategy
Brandscape
Brand platform
Brand Identity
Brand guidelines
Our goal is to allow everyone to understand how a brand works. Whether you decide to work on your brand internally or with the help of a service provider, you need to be able to make the right choices about this complex subject.
At the same time, we intend to make the world of branding less opaque and accessible to everyone!
Ready to travel to this vast universe and make some great discoveries?
Here we go and enjoy the ride 馃
Running out of pages to scroll?
Now is the time.
Don't waste another day trapped by decisions you never consciously made.
To get what you never had, you must dare to do what you never did.