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  • Foreword
    • Definition of branding
    • Brand image
    • The branding analogy
    • The brand message
    • Branding & emotions
    • Brands & legacy
    • The importance of brand strategy
    • Purpose, mission, vision and core values
    • Trends, differentiation and onliness statement
    • Community, loyalty system, sworn enemy and blue ocean
    • Touchpoints, naming and slogan
    • Well, what is this lol?
    • Competitive analysis, internal audit and positioning
    • Unique Selling Proposition and Positioning Statement
    • What is it for?
    • Why? How? What?

    • The Manifesto

    • Coming soon
    • Coming soon
  • Lexicon
  • The branding quiz

Updated on December 1, 2022.

English translation coming soon 🤘

Why? How? What? Brand identity: introduction

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