The branding guide

Branding is an opaque world. With this guide, Mental Breakdown intends to help you make sense of it.

Updated on November 26, 2022.

Why is branding such an opaque world?

In an era where its usefulness is no longer in question, only some people can define in the right words what quality branding is.

The time to shake up the status quo is finally here!

At Mental Breakdown, we have decided to help people better understand how to build a solid brand image.

This guide aims to help you discover the methodology and the different steps involved in creating (or re-creating) a brand.

The essential steps are presented in this guide, which we advise you to read in order.

We will focus on the main steps that contribute to building a quality brand image:

  • Brand strategy

  • Brandscape

  • Brand platform

  • Brand Identity

  • Brand guidelines

Our goal is to allow everyone to understand how a brand works. Whether you decide to work on your brand internally or with the help of a service provider, you need to be able to make the right choices about this complex subject.

At the same time, we intend to make the world of branding less opaque and accessible to everyone!

Ready to travel to this vast universe and make some great discoveries?

Here we go and enjoy the ride 🤘

🚀✨🪐