Brand & vision

We transform your business into a brand that is easy to understand and impossible to ignore.

Creating a unique and memorable brand that your target market will love is simple:


We are convinced that having a poignant brand vision makes it possible to change the world for the better.

Our goal is to help these bold brands articulate their vision and share it with the world.

To do this, we proceed in 3 steps.

From strategy to identity, we position you as the inevitable brand in your market.

Simple. Basique.

Let's make your diagnosis. Avez-vous les bases ?

  • Logos mood board while creating a new identity

    Thinking of rebranding for the umpteenth time?

    Deep-down you know that your visual identity does not truly represent your brand. Your last rebranding only led your company away from what it is at its heart.

    You are hoping that "this time, it's going to work". Well, it's not your fault if it doesn't. Brand strategy has never been an easy practice.

    • Lack of coherence

    • Wrong feeling delivered

    • Out of sync message

  • A scattered logo depicting a brand without coherence

    Is your company's culture out of sync with your brand's evolution?

    Your goal: deliver a consistent brand message.

    But how can you achieve it if your collaborators don't understand what your brand stands for?

    • Wrong mindsets

    • Ambiguous vision

    • Lack of excitement

  • Brand name with mixed up letters

    Is your brand really understood?

    Your customers don't get what you do and why you're doing it from the outset. Yet you hope that they will one day realize it before bedtime?

    If so, you need support to figure out how to get them to get your brand.

    • Vision not articulated

    • Lack of clarity

    • Wrong brand positioning

From your point of view...

How much is this costing you?

  • 100% of your truth

    Some of your collaborators are not truly happy. Some will be afraid of being replaced, so they will secure their position and forget that they believed in something bigger than their fears.

    You'll lose the real power of communication and teamwork. Your employees will no longer be driven by what your brand is doing.

  • 100% of your time

    You'll waste your time by recruiting people that are good at what they do but not aligned with your real brand culture.

    You'll waste your time by rebranding based on how you like the visual. Not on how well it fits your brand's big idea. Your brand message (mission statement, vision statement, and core values) will then get sidelined.

    You'll waste your time rebooting your website every time you buy "the good identity". And so on...

  • 100% of your impact

    People have difficulties remembering brands that send a lot of information in different directions.

    Communicating a confused message hurts your brand and decreases your brand's impact. People won't remember your company, products, and services in a good way.

    Your message will fall into the abysses along with the big idea behind it.

Tired of chasing the ideal customer?

We are here for your brand.

We help you in:

  • Differentiate yourself from the mass through an effective identity.
  • Being easy to understand and impossible to ignore.
  • Reaching the best position in your niche market.
  • Being understood and supported by your community.
  • Giving a sense of purpose to your collaborators.
  • Altogether, you will never be taken for amateurs again.

Our clients

We are social

One of our missions: make the world of branding less opaque.

To do that, we've prepared the branding blog. Business, brand strategy, positioning, visual identity... we've got you covered.

    Join the tribe